Krī was born out of a desire to be more conscious of what we put on our skin without compromising on quality or performance.

Our minimalist branding and packaging reflect the purity of our range, as well as our approach to using a curated selection of hero ingredients that simply work. 

Less is always more. We try to minimise our impact as much as possible by using glass containers and reducing unnecessary outer packaging. Returning customers have the option to reorder without plastic dispensers.