Founder's Story

An onset of acne in my thirties shattered my confidence. The products I'd been advised to use just exacerbated the problem and made my skin uncomfortable. It was an endless cycle.

At the same time, making ethical and sustainable lifestyle choices had become more important to me. I was concerned about the environmental impact of all the packaging and ingredients in my skincare products, so I started researching ingredients and their pros and cons. I was so conflicted. The very ingredients I’d been told to avoid seemed to be exactly what my skin craved. 

And so, I used my research to develop products that are gentler on the environment and deliver visible benefits to the skin. The acne went away. Flaky, itchy skin became a thing of the past, and for the first time in years, I was able to stop wearing a full face of heavy foundation.

The remarkable change in the condition of my skin had people asking about my ‘secret sauce’. I realised I could help others with an expanded range of products using high-performance ingredients without questionable marketing claims. 

Today, the entire Krī range is focused on delivering benefits to mature skin, and it’s formulated with troubled skin in mind.

Thank you for reading my journey. 

Rupa
Rupa
Founder's Story