Krī was born out of a desire to be more conscious of the ingredients we take out of the earth and put back into the environment, without compromising on performance.
I've been lucky enough to travel the world and be a guest in some of the remotest parts of the earth. From those experiences, I’ve witnessed first-hand the importance of ensuring we don’t contaminate the very land and water that feeds our fragile ecosystem, which is why biodegradable ingredients are so important to me.
I realised it was easy to make the switch to body and haircare options that have less of an impact, but effective facial skincare products remained elusive. When I started this journey, I found that natural skincare products (which were most likely to be biodegradable) were overpriced, full of irritating essential oils, and frankly, just didn’t seem to do anything for my dry, blemish-prone skin that was nearing forty. For me, it wasn't enough for a product to just have great ethical claims: I also expected it to actually deliver benefits to my skin.
And so I made it my mission to develop a range of high-performance products that are gentle on the environment and deliver on their promise of healthier, brighter skin.
We don't load our products with a long list of exotic ingredients in tiny percentages that look great on the label. Instead, we seek out proven and outstanding ingredients that support and benefit the skin’s natural processes. At the forefront of our values is the desire to ensure every ingredient used in our products is biodegradable and vegan.
People who turn to Krī stay with us because they appreciate the efficacy of our products and trust our ethical values. We're not willing to compromise on our principles in the pursuit of high-performance skincare, and neither should you.