Born out of a desire to be more conscious of what we put on our skin without compromising on performance or integrity, we seek out proven high-performance ingredients for our products, but we'll only do it as responsibly as possible. For us, that means every raw material used in our products is readily biodegradable, always vegan and organic wherever possible. They’re also highly effective and scientifically proven.

As a consumer, you should have the option to make informed decisions about what aligns with your own values. We fully disclose all the ingredients on every product page so that you can make an informed choice about what you put on your skin. 


The European Cosmetic Directive - which is the regulatory assessment criteria for the safety of ingredients used in skincare - typically limits its evaluation to human health risks during use of a product. It generally does not consider the environmental impact or human health effects after a product's end-of-life.

But we do. Although there are some raw materials deemed as perfectly safe - and highly effective - in skincare, they'll still never see the light of day in our product formulations. If it's not biodegradable, it doesn't make it in. 


Our entire product range is vegan. We operate a vegan manufacturing facility, which means there’s never any chance of cross-contamination from non-vegan raw materials.


Our products are created and manufactured in the United Kingdom. We do not sell our products in China or any other country that requires animal testing. We are not owned by a parent company. 

Although the testing of cosmetic ingredients and finished products on animals is illegal in Europe, we know this ban presents a lot of confusion for consumers, particularly when a company sells to countries outside Europe where animal testing may be required. That's why our products are certified as not tested on animals under the Leaping Bunny programme.


We always use organic and wild crafted ingredients when possible to help ensure the local ecology and health of people and animals are not put at risk from pesticides and chemical fertilisers. 


Our entire range of products is manufactured and bottled in our own facility in Essex, United Kingdom. We do not outsource any part of the production process to third parties. 

We're committed to green production processes, including using cleaning materials in our manufacturing facility that help reduce our impact on the environment. 

We follow Good Manufacturing Practice to ensure that our products are always manufactured to the safest standards. We also maintain a rigorous supplier management system to ensure the integrity of raw materials.

When you buy directly from us or one of our authorised retailers, you can be assured that your products arrive with the same quality they left our hands.