Minimalist skincare. Made with purpose.
Krī (pronounced kree) is a Sanskrit term meaning 'to make, to do, to prepare'. At the very heart of it, that's what we do: we are makers of skincare.
We make more with less.
We believe skincare should be effortless, effective, and made with ingredients that are proven to work. Our products are made with a tightly curated selection of hero ingredients for maximum impact.
You won't find 20+ ingredients in any of our products when a lot less can do the job just as well. And we're not into adding tiny percentages of exotic ingredients just for label appeal. Your skin deserves better than that.
Our minimalist branding and packaging reflect the purity and simplicity of the Krī product range, as well our our respect for the environment.
Krī products are formulated and manufactured in the UK, by us. All of our formulas are vegan and biodegradable.
We try to minimise our impact as much as possible by using glass containers and reducing unnecessary outer packaging. Read more about our ethics.
Ultimately, we're here to provide a direct, effortless and dependable experience that works for you and your skin.
How do you know our products are effective? Real reviews from real people just like you.